Mobile CRM and ERP Applications are starting to take off. But did you know, there are over two billion smartphone users in the world, and it is still growing? The ubiquity of smartphones is changing the way we conduct business. Smartphones are increasingly becoming the preferred mode of accessing the internet. In 2017, mobile devices accounted for over 63 per cent of all internet traffic. This number is set to go ever higher, and by the beginning of 2019, it’s expected to account for two-thirds of the internet traffic. As our reliance on mobile devices increases, industry-leading organizations are turning to mobile applications that matter and make an impact on their business results, so as to improve efficiency and productivity. Studies continue to show the demand for custom mobile applications that connect employees to enterprise systems — thus allowing them to be more productive — are on the rise.
Lets break down some “Strengths” and “Weaknesses”
Mobile CRM & ERP Applications: Strengths
A mobile CRM allows employees in various departments such as sales, marketing, and customer service, to get real-time access to key customer information anywhere, anytime. ERP systems centralize information as a whole and guarantee its unicity. The ubiquity of smartphones in the office has led to a rise in the use of mobile apps.
ERP systems are meant to frame the management tasks of an organization. Mobile ERP and CRM solutions are meant to streamline the day-to-day tasks of the personnel on the go. Both systems work in tandem to help organizations function optimally.
Benefits of mobile enterprise applications as well as the opportunities they provide for organizations:
I. Stay Connected
First, mobile CRM and ERP applications allow your teams to stay connected at all times. Since most of your CRM and ERP solutions are cloud-based, your employees will have access to dashboards, analytics, data, and customer-facing material in real time. In a globalized economy where employees are working remotely or on the road, mobile enterprise systems help these employees maintain access to pertinent customer information wherever they are.
II. Quick Responses
Secondly, the speed of business keeps increasing by the day and customers have grown accustomed to lighting fast transactions. Consumers expect resolutions to their problems and answers to their questions right away. Failing to keep up with pace will hurt your business, but with a mobile app, you don’t have to worry about such as your employees will have access to all information they need to deal with customer issues right away.
III. Be Proactive
Third, mobility can ensure your employees are proactive, not reactive at all times. Sales pipeline management and key customer service tasks delivered at the fingertips. Information can be accessed and updated on the go in case of any leads. This provides insights on the appropriate actions to take in real time; you don’t have to wait until you are back at the office to deal with it.
IV. Stay in Touch with Your Customers at All Times
Lastly, a lot of customers research, purchase, recommend and review products and services via mobile devices. That’s all thanks to the widespread use of chat apps, social media, and mobile-friendly eCommerce platforms. Businesses can integrate their mobile CRM and ERP solutions with social media and other apps to stay in touch with existing customers and reach potential ones at the same time.
Mobile CRM and ERP Applications: Weaknesses
While the adoption has been impressive at the enterprise level, mobile CRM and ERP applications remain sporadic and under-utilized for most businesses. Many adopters fail to realize a positive ROI or sustained user adoption. There appears to be a disconnection, so, where is it? Many organizations apply mobility across a spectrum of business processes, which shouldn’t be the case. Instead, organizations should focus on certain mobility-driven use cases that deliver the biggest value. Also, many enterprise applications in the mobile space are impractical since they are simply a resized version of the desktop app.
How to Make Your Mobile Application a Success
If you are dealing with a mobile CRM, consider integrating it with an ERP to support a wider range of business processes and deliver a richer data experience. Ensure that your mobile app is use case driven, that’s the only way it will make business sense. Try to leverage the unique capabilities of mobile devices mobile geolocation and call plans in your applications. Last but not least, don’t forget the user experience. Don’t push a desktop app to a mobile device, it will damage the UX. Mobility operations are meant to be different from PC operations.
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